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Contents:
  1. Meet our customers
  2. Marketing to the Social Web, 2nd Edition
  3. Amazing Social Media Statistics and Facts | Brandwatch

As a matter of fact, 90 percent of Twitter users say that they follow retail stores on social media to do just that.

Part 1 MS6105 Brand Communities 001

One of the most effective methods of driving social media traffic to your physical store location is by holding offline events and marketing them on social media. If you are searching for creative ways to influence offline visits for your business, take a look at these insightful tips. The power of online reviews is nonpareil for retail businesses desiring to build online credibility with their customers.

Meet our customers

As it turns out, 90 percent of consumers consult online reviews before visiting or making a purchase with a retail store. Since online reviews are a trusted and proven resource tool for consumers, you should focus on accumulating positive reviews for your business to inform prospective customers that your business is legitimate. Google and Facebook are the premier source of online reviews for consumers. Asking your customers to leave online reviews is practically the simplest and most direct way to accumulate online reviews.

In a study initiated by content marketing company Skyword, it was concluded that beautiful and highly-visual photos led to a 94 percent increase in total post views on social media. This study, combined with the fact that millennials have an insatiable affinity for photos, should inspire you to create and post breathtaking photos that resonate with your online brand. To embellish your social media feed, you can invest in a high-quality camera or editing software to ensure that your photos will captivate your target audience.

There are numerous social media networks that can be used for the benefit of your business.

Marketing to the Social Web, 2nd Edition

However, you could be making a critical mistake by assuming that all of these networks have the same advantages and host the same demographics. Take a look below to know the exclusive benefits of each major social media network and whether you should use these networks for your business. Leveraging social media to improve your online presence ultimately relies on your consistency. For years, marketers have preached the doctrine of consistency as it relates to social media posting. Though, what is the optimal time to post on each social media network?

In previous years, this was an intensely debated topic, but after some comprehensive research, the answer is now clear.

Amazing Social Media Statistics and Facts | Brandwatch

According to CoSchedule , here are the best times for posting on each individual social media network. Social media gives retail stores the perfect opportunity to promote their brand and connect with audiences online. If you haphazardly invest into social media without an incisive plan, you can risk ultimately wasting your time and money.

Don't hinder your growth by ignoring social media.


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Rolando Herrera. See Rolando Herrera's Profile. Marketing must reach out into new forms, media, and models.

Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group.

Marketing to the Social Web, Second Edition

He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation's largest interactive advocate association. Larry Weber. An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them.


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